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8 SERVINGS OF AUTHENTIC REGIONAL FLAVORS

PLANT BASED | VEGAN FRIENDLY

WHAT IS MyFURUSATO?

IT IS PRODUCTS

MyFurusato is an array of authentic Japanese food products made 100% in Japan. All MyFurusato products have 'clean labels' meaning that they contain no additives or coloring. This promotes health and wellness.

IT IS AUTHENTIC

MyFurusato is the authority on authentic regional hometown Japanese food. MyFurusato is a discovery brand that makes artisan-inspired Japanese food available to foodies around the world.

IT IS A STORY

The Japanese word 'Furusato' translates to the English word 'Hometown'. Japan has 8 distinct regions and 47 different prefectures all with their own specialties. Furusato tells the fascinating regional story of exquisite Japanese cuisine.

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WHY JAPANESE FOOD?

HEALTHY

Japanese people live the longest in the world. One reason is their healthy balanced diet.

DELICIOUS

Japan is packed with delicious dishes. Hundreds of gourmet treats, developed locally, then becoming popular around the country.

QUALITY

The quality of ingredients,
preparation, presentation and service in Japan are world class. Tokyo has more top rated Michelin restaurants than any other city in the world.

‘KODAWARI’
FOCUSED EXCELLENCE

Japanese people are obsessed with food, making Japan a food lover’s paradise.

UNIQUE

Japan is an island with a high population and few natural resources. It’s also mountainous with less than 12% arable land. As a result, Japanese cuisine makes use of everything that’s edible on the island or the surrounding seas.

WIDE RANGE

But there are also everyday foods served at affordable restaurants, festivals, truck stops and ski hills that are equally delicious and interesting. Japanese food ranges from the formal kaiseki to the slurping of noodles!

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JAPANESE CUISINE HISTORY AND EVOLUTION

Japanese cuisine can be divided into 4 periods.

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TRADITIONAL

Food originating from local
ingredients before refrigeration.

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LATE 19TH CENTURY –
MEIJI PERIOD

Japan opened itself up to Western countries after centuries of self-imposed seclusion and quickly integrated Western ingredients and cooking methods to create new dishes.

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AFTER THE SECOND

WORLD WAR

Food shortages, returning soldiers, and Westernization all played a heavy role during this period.

MODERN

Young Japanese chefs are bringing Japanese cuisine to the world and exploring new ways of combining traditional and modern ingredients and cooking methods.

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